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What this means for you
We know that price increases are never welcome, but like many other businesses, we’re seeing increased costs while investing to keep up with growing demand.
With so many of us relying on connectivity in our day-to-day lives, it’s essential that we keep investing in our network to stay on top of demand and prepare for the future. These upgrades help us to bring you the best experience possible, whether you’re streaming a movie, setting up a smart device, or staying in touch with loved ones.
If you joined or took out a new contract with Virgin Media before 9 January 2025, your price is adjusted based on the UK government’s Retail Price Index (RPI) rate of inflation plus 3.9%. RPI measures the rate of inflation by assessing the average change from one year to the next in the prices of a representative sample of goods and services purchased by typical UK households.
If you joined or took out a new contract with Virgin Media between 9 January 2025 and 2 October 2025, your price will increase by £3.50 each April.
If you joined or took out a new contract with Virgin Media from 2 October 2025, your price will increase by £4 each April. For a full breakdown of your price increases and when they’ll apply, please refer to your contract forms.
Annual price increase for customers who joined or took out a new contract before 9 January 2025
Unless we’ve told you otherwise, your Virgin Media agreement states that the monthly subscription charges for your main services will increase every April.
Here are the main points:
The amount the monthly subscription charge for your main services will increase by will be the Retail Price Index (RPI) rate of inflation, plus an additional 3.9%
The increase will apply to the monthly subscription price you’re paying at that time and to the monthly price payable after the expiry of any applicable offer or discount
The RPI rate will be the January RPI rate that’s announced by the Office for National Statistics in February of that year
If RPI is 0% or less, your price will increase by 3.9%
We’ll publish the relevant RPI rate on our website as soon as it’s available
The RPI rate announced in February 2025 is 3.6%
If the price of your main services is increasing from April 2025, your monthly subscription charge for your main services will increase by 7.5% (3.6% +3.9%)
As this annual price adjustment is stated in your terms and conditions, you won’t be given a right to cancel your agreement during your minimum period without incurring an early disconnection fee
Customers who joined or took out a new contract before 9 January 2025 will have a Virgin Media agreement which states that the price of their main services will increase annually in line with the Retail Price Index (RPI) rate, plus 3.9% (unless they have been notified otherwise).
If the announced RPI rate is 0% or less, the main services price will increase by 3.9% only.
Example 1 – Monthly subscription price has no discount
Amir signed up to Virgin Media before January 2025. The monthly subscription charge for his main services is £40 a month.
In February 2024, the Office for National Statistics announced an RPI rate of 4.9%.
This means that in April 2024, Amir’s main services price would have increased by 8.8% (4.9% RPI rate + 3.9%).
Amir’s monthly subscription charge would have increased from £40 a month to £43.52 a month (£40 + 8.8% = £43.52).
Example 2 – Monthly subscription price has a discount
Lisa signs up to a new 18-month contract in December 2024. The monthly subscription charge for her main services is initially a discounted price of £40 a month, with a standard price from month 19 of £50 a month.
If the RPI rate announced in February 2026 is 5% (example only), Lisa’s monthly subscription charge would increase in April 2026 by 8.9% (5% + 3.9%).
This 8.9% price increase would apply to the current discounted cost of Lisa’s services, as well as the standard price from month 19.
Up until and including month 18: Lisa’s discounted monthly subscription charge would increase from £40 a month to £43.56 a month (£40 +8.9% = £43.56).
From month 19 onwards: From month 19 onwards: Lisa’s standard monthly charge would increase from £50 a month to £54.45 a month (£50 + 8.9% = £54.45).
Example 3 – RPI rate announced is 0% or less
Sofia signs up to a new 18-month contract in December 2024. The monthly subscription charge for her main services is initially a discounted price of £40 a month, with a standard price from month 19 of £50 a month.
If the RPI rate announced in February 2026 is -1.5% (example only), we would apply a 3.9% increase. This is because our terms state that if RPI rate is 0% or less, your price will increase by 3.9%.
Annual price increase for customers who joined or took out a new contract from 9 January 2025 to 2 October 2025
Unless we’ve told you otherwise, your Virgin Media agreement states that the monthly subscription charges for your main services will increase every April. Please refer to your contract forms for full details on any price increase and the year in which the price increase will be applied from.
Here are the main points:
The monthly subscription charge for your main services will increase by £3.50
This increase will apply to the monthly subscription price you’re paying at that time and to the monthly price payable after the expiry of any applicable offer or discount
As this annual price adjustment is stated in your terms and conditions, you won’t be given a right to cancel your agreement during your minimum period without incurring an early disconnection fee
Customers who joined or took out a new contract between 9 January 2025 and 2 October 2025 will have a Virgin Media agreement which states that the monthly subscription charges for main services will increase by £3.50 every April (unless they have been notified otherwise).
Example 1 – Monthly subscription price has no discount
Bruno signs up to a new 24-month contract in August 2025. The monthly subscription charge for his main services is £40 a month.
In April 2026, Bruno’s monthly subscription charge would increase by £3.50 to £43.50.
Example 2 – Monthly subscription price has a discount
Mei signs up to a new 24-month contract in October 2025. The monthly subscription charge for her main services is initially a discounted price of £26 a month, with a standard price from month 25 of £40 a month.
Up until and including month 24: In April 2026, Mei’s discounted monthly subscription charge would increase by £3.50 to £29.50.
From month 25 onwards: Mei’s standard monthly price will increase by £3.50 to £43.50.
Annual price increase for customers who joined or took out a new contract from 2 October 2025
Unless we’ve told you otherwise, your Virgin Media agreement states that the monthly subscription charges for your main services will increase every April. Please refer to your contract forms for full details on any price increase and the year in which the price increase will be applied from.
Here are the main points:
The monthly subscription charge for your main services will increase by £4, which will apply to the monthly subscription price you’re paying at that time and to the monthly price payable after the expiry of any applicable offer or discount
This price increase only applies to your main services and not any add-ons you may have as part of your monthly subscription
If you currently benefit from offer pricing, your monthly price will reflect the annual increase once that expires, and any discounts you have will stay active and be applied to your new monthly price
As this annual price adjustment is stated in your terms and conditions, you won’t be given a right to cancel your agreement during your minimum period without incurring an early disconnection fee
Customers who joined or took out a new contract between from 2 October 2025 will have a Virgin Media agreement which states that the monthly subscription charges for main services will increase by £4 every April (unless they have been notified otherwise).
Example 1 – Monthly subscription price has no discount
James signs up to a new 24-month contract in November 2025. The monthly subscription charge for his main services is £40 a month.
In April 2026, James’s monthly subscription charge would increase by £4 to £44.
Example 2 – Monthly subscription price has a discount
John signs up to a new 24-month contract in November 2025. The monthly subscription charge for his main services is initially a discounted price of £26 a month, with a standard price from month 25 of £40 a month.
Up until and including month 24: In April 2026, John’s discounted monthly subscription charge would increase by £4 to £30.
From month 25 onwards: John’s standard monthly price will increase by £4 to £44.
Are there any exceptions?
The annual price adjustment doesn’t apply to:
Any add-ons you may have chosen
Any additional admin costs (e.g. paper billing) or out-of-bundle charges (e.g. non-inclusive call charges)
A small number of main services packages that are exceptions
If the annual price adjustment doesn’t apply to your main services, we’ll confirm this in your contract forms. Exceptions include (but aren’t limited to) Essential broadband, Essential broadband plus, Talk Protected plans and Flex. These exceptions are the same for all customers, regardless of when you joined or took out a new contract.
FAQs
The Retail Price Index (RPI), published monthly by the UK government’s Office for National Statistics measures the rate of inflation by assessing the average change from one year to the next in the prices of a representative sample of goods and services purchased by typical households in the UK.
Our annual price adjustment uses the January RPI rate announced by the Office for National Statistics in February each year, plus an additional 3.9% which is applied at the same time. If the RPI rate is 0% or negative, we’ll only apply the 3.9%.
From phones and laptops to doorbells and even fridges, more and more of our devices rely on an internet connection. So, to ensure you and your devices stay connected, we're making big investments in our network. These upgrades not only improve your experience today, but also prepare our network for your future needs – all while helping us reduce our carbon footprint.
It's all part of our commitment to keeping you seamlessly connected.
